Did you know that customers are more inclined to do business with employees who wear uniforms? A survey has shown that wearing uniforms give customers the feeling that they are dealing with a more competent and knowledgeable staff. The reason for that is society tend to judge people by how they dress, so selecting an appropriate business work attire can immediately establish a professional business image that attracts and helps retain customers.
Whether it is a full business work attire or a basic T-shirt with the company’s logo, choosing a uniform for your staff has many advantages and benefits for your business. Let’s take a look at a few of them.
Promote Your Brand
Selecting the right business work attire for your team can help establish a professional business image that attracts new customers. For example, when an employee stops at a store before or after work while wearing the uniform, this helps create walking advertisements for the company. Over the time, the uniform becomes part of the company’s branding.
Increase Productivity
For some workers, it is considered a privilege to receive a uniform. For them, this results in considerable conservation of time and energy as they don’t have to choose again and again the clothes to be worn at the workplace. Studies have shown that implementing a uniform system within an organization can help increase productivity as employees who wear uniform tend to develop a professional mindset and start to be engrossed in work.
Develop Team Effectiveness
Uniform make employees feel that they are all on the same platform, regardless of their social status. It helps reduce employee concerns of hierarchy and this assists with team dynamics and effectiveness. Uniform also help create a feeling of belonging and commonness, something often difficult to achieve at a workplace.
Improved Security
Some uniforms can also deliver functional benefits. For example, high visibility uniforms can help protect workers from motorized vehicles and flame resistant uniforms can help prevent injuries caused by accidental flash fires or electrical arc flashes. Furthermore, uniforms featuring specific styles or colours can help identify personnel that belongs to specific work areas on job sites.
All in all, uniforms help members of an organization to stand out of the crowd and be easily recognizable for the service that they offer. It is a form of non-verbal cue that makes a staff look more professional and ready to serve the customer. A recognizable and consistent uniform that reflects the brand of an organization makes the employees to be seen as service providers, improving the customer’s sense of security and behaviour.
